BeThe1To Help Save a Life.

A suicide prevention campaign for the Suicide & Crisis Lifeline (formerly known as the National Suicide Prevention Lifeline), administered by Vibrant Emotional Health. The project began a month before the 2020 pandemic. We pivoted the project to utilize mostly animation and voiceover due to the challenges of live production. The water color-based technique was is own challenge, but we wanted make sure the videos have a very hand made feel to convey tenderness in the context of a challenging subject matter. Nick Offerman was kind enough to lend his voice for one of the three videos.